The recipient of a bachelor's in business management from National Louis University, Rabia Farhang is an experienced fashion entrepreneur who founded BGood Collective in 2019. Through this company, Rabia Farhang works with fashion brands to enhance their social impact through sustainability initiatives.
The COVID-19 pandemic has negatively affected businesses worldwide, and fashion brands are no different. It has also forced many small fashion businesses to rethink the viability of the wholesale model and instead implement a more sustainable direct sales approach. In a story for Vogue Business, designer Mara Hoffman spoke about the lack of power she feels her brand has in regard to its arrangement with retailers and how the pandemic has exacerbated this concern.
Order cancellations have been the biggest problem, which, in turn, create excessive waste. Other brands have had retailers accept orders and fail to pay or add additional fees if the products aren't delivered on time, despite the production challenges brought about by the pandemic.
Relationships with retailers are still important from a marketing perspective, but brands are increasingly becoming aware of the sustainability and cost benefits of the direct sales model. To that end, several prominent designers and executives put forth a petition on May 12 calling for a deceleration of production in the industry and for more transparency in partnerships with retailers.
The COVID-19 pandemic has negatively affected businesses worldwide, and fashion brands are no different. It has also forced many small fashion businesses to rethink the viability of the wholesale model and instead implement a more sustainable direct sales approach. In a story for Vogue Business, designer Mara Hoffman spoke about the lack of power she feels her brand has in regard to its arrangement with retailers and how the pandemic has exacerbated this concern.
Order cancellations have been the biggest problem, which, in turn, create excessive waste. Other brands have had retailers accept orders and fail to pay or add additional fees if the products aren't delivered on time, despite the production challenges brought about by the pandemic.
Relationships with retailers are still important from a marketing perspective, but brands are increasingly becoming aware of the sustainability and cost benefits of the direct sales model. To that end, several prominent designers and executives put forth a petition on May 12 calling for a deceleration of production in the industry and for more transparency in partnerships with retailers.
